cybernetic dreams...

Cybernetic Dreams is a workshop marathon focussing on interactive and generative tools, organized by HCL resident Louisa Teichmann. Over the course of a week, we will breathe life into metal and wires, flooding electricity into cybernetic pathways. Starting with a workshop on sensors and servo-motors, Dennis de Bel lays out the creature’s nervous system. Now it is already time for its first words, as a workshop on speech-to-text tools by Federico Poni and Francesco Luzzana gives the beast its voice. With the help of roboticist Edwin Dertien, the disconnected pieces of its bare existence are becoming grounded into a robust body. After its journey of creation, all that is left for the entity to come to life is a soul. Telemagic awakens the creature’s spirit by giving it the gift of choice.





Client: 
Roodkapje Rotterdam
Rulers of creative direction + template design: Hughes Joseph
Materials: 
online campaign, website
Year: 2020, 2021