As an artist, Lavinia Xausa is interested in why we as people do what we do to ourselves. When a close relation suddenly converted towards a controversial political position, Xausa started to wonder how individuals today tend to get absorbed into the politics of a crowd. What drives these groups and how do they provide a sense of unity and community that in many ways mimics, or even replaces, religion? In Truly, Madly, Deeply, Xausa continues her research into these topics by focussing on the experience of die-hard football supporters and hardcore culture, and further explores their aesthetics and characteristics. Every part of Truly, Madly, Deeply is as much anthropology as it is semiotics, and deepens Xausa’s work while culminating into a final project to be shown this December.
Client: Roodkapje Rotterdam Rulers of creative direction + template design: Hughes Joseph Materials: online campaign, website Year: 2020, 2021
