︎︎︎ Visit the program online: www.hamburger.community



once upon a time...


Directly inspired by the work and practice of Hamburger Community artist Danielle Hoogendoorn, Roodkapje’s HCA and HCL instigate Once Upon a Time… their second collaborative program. Both as a painter and (ceramic) sculptor, animals and stories involving animal play an important role in her work. Working from association, she tries to push the boundaries between art and kitsch. Therefore, Once Upon a Time… is concentrated on the fairy tale as a fantastic (narrative) construction and how fairy tale stories and aesthetics  play a role in our lives. Let the enchantment begin!




Client: 
Roodkapje Rotterdam
Rulers of creative direction + template design: Hughes Joseph
Materials: 
online campaign, website
Year: 2020, 2021